CEO & CMO Summit: Approaching Social Commerce in Vietnam
Social Commerce has remained a complex and enigmatic subject for many of us. Given the various stakeholders at play, realizing and harnessing its potential requires well-defined responsibilities coupled with advanced collaboration. This concise session aims to shed light on some of the ambiguities and offer high-level guidance to help advertisers harness the power of this solution.
Impact 2021: How Gaming Is Shaping The Future Of Modern Marketing
Gaming has transcended all cultural touchpoints including music, movies, sport, learning, and acts as a space for player to hang out and play together in the metaverse. It has become THE destination for online users, providing a new approach for marketers to engage with their consumers; a space where brands can launch new products, garner strong user attention (including strong time spent, huge reach), across many different age groups, genders and of varying degrees of affluence.
Beyond Metros & New Growth Path: Capitalizing on Rural Growth
Beyond Metros & New Growth Path: Capitalizing on Rural Growth
Technology transformation has been enabled by highly adaptable digital consumers, who are becoming enthusiastic about these technologies.
The COVID-19 crisis further accelerated the strategy in using Digital to reach out to consumers, Digital presents disruption, changes and huge opportunities for those who want to forge new growth paths.