Published work and case studies:

In this episode of the Vietnam Innovators podcast, Aniq Syed, Deputy Managing Director of Publicis Media in Vietnam discusses trends that marketers should take advantage of with TikTok like ‘Shoppertainment’, tips on how to stand out in the platform, and the best practices from their latest campaign collaboration for Maybelline’s Mấy Bé Lì campaign.

Meta's Business Messaging summit wrapped up with a roundtable discussion centered on providing practical recommendations for the effective implementation of Business Messaging solutions across the marketing funnel. These recommendations not only included clear frameworks and modules for businesses to adopt but also incorporated insights from partners that can facilitate and expedite the process.

Mirrors by SilverPush allowed us to push the contextual targeting norms to the limits by enabling us to showcase Oreo's message in a less intrusive way to all audiences interested in Spiderman content. By transcending language and cultural barriers, this technology seamlessly empowered Spiderman fans to spark playful connections with Oreo across six markets in Southeast Asia.

Branded Content is becoming a powerful tool for brands who want to supercharge their campaigns, allowing messaging to reach far beyond organic audiences. Publicis, Dentsu, TRIBE and Meta give us insights into the best way to leverage this solution.

Gaming has transcended all cultural touchpoints including music, movies, sport, learning, and acts as a space for player to hang out and play together in the metaverse. It has become THE destination for online users, providing a new approach for marketers to engage with their consumers; a space where brands can launch new products, garner strong user attention (including strong time spent, huge reach), across many different age groups, genders and of varying degrees of affluence.

Social Commerce has remained a complex and enigmatic subject for many of us. Given the various stakeholders at play, realizing and harnessing its potential requires well-defined responsibilities coupled with advanced collaboration. This concise session aims to shed light on some of the ambiguities and offer high-level guidance to help advertisers harness the power of this solution.