Published work and case studies:

MMA Global: Thought Leadership & Industry Contributions

Aniq Syed has been an active contributor to MMA Global, playing a pivotal role in shaping discussions on modern marketing trends, gaming, and social commerce. His contributions include speaking engagements, panel discussions, and industry research reports, focusing on emerging digital marketing strategies, AI-driven engagement, and the evolution of commerce in digital ecosystems.

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Social & Ad-Tech: Redefining Engagement, AI, and Innovation

Social platforms and ad-tech are transforming digital engagement, blending AI, automation, and immersive content to drive marketing innovation. Aniq Syed has led industry discussions on AI-powered personalization, creator-led commerce, and programmatic advancements, shaping strategies for Meta, TikTok, Google, and Magnite.

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Branded Content: Driving discovery and demand for brands with creators

Branded Content is becoming a powerful tool for brands who want to supercharge their campaigns, allowing messaging to reach far beyond organic audiences. Publicis, Dentsu, TRIBE and Meta give us insights into the best way to leverage this solution.

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Campaigns recognized across platforms and industry forums:

L’Oréal Paris: BUILDING THE #1 SERUM

Categories: Integrated Ecommerce Innovation, Live (Streaming) E-commerce, Real-Time Marketing, Cross Digital Media Marketing

This campaign combined livestreaming and real-time marketing to captivate audiences. It leveraged influencer-led engagement strategies, driving interaction, traffic, and impactful business results.

Abbott Ensure: INSIGHT DRIVEN CAMPAIGN TO INSPIRE CAREGIVERS’ ACTION

Categories: Short or Long Form Video

Using immersive and creative video content, this campaign inspired caregivers to take action. It demonstrated the effectiveness of video marketing in driving consumer demand and delivering impactful results.

Oreo: LUCKY TWIST

Categories: Experimental/Innovation Technology

This campaign showcased the innovative use of technology to create unforgettable consumer experiences. Through immersive digital engagement, it highlighted Oreo’s creative approach to connecting with audiences.

Nescafé: ĐI-TOX

Categories: Creator/Influencer/Celebrity Marketing

This campaign utilized creators and influencers to craft seamless, impactful content that captured consumer attention. It successfully amplified brand engagement, driving interactions and measurable business outcomes.

Maybelline: EVERY FLAW IS A 10

Categories: Product and/or Service Launch, Diversity & Inclusion

This campaign redefined beauty standards by celebrating imperfections and embracing diversity. It launched a transformative product that resonated deeply with audiences, achieving significant growth and fostering inclusivity in Vietnam.

L’Oréal Paris: CHÍNH NỮ 2.0

Categories: Diversity & Inclusion

This campaign spotlighted gender equality and inclusivity through compelling storytelling. It addressed societal inequalities, inspired audiences, and reinforced L’Oréal Paris’ commitment to meaningful social impact.

Nescafé: TAROT CA PHE

Categories: Personalization, Customer Experience (CX), O2O/New Retail/Innovative Sales Channels

This campaign seamlessly blended personalization with innovative customer experiences and integrated online and offline sales channels. It utilized data, analytics, and automation to craft personalized content at scale, enhancing consumer journeys while achieving significant business impact. Creative strategies were implemented to capture consumer attention, encourage participation, and drive transactions across platforms.

Mondelez Kinh Do Mooncake: KEEPING FESTIVE STORIES VIRTUALLY ALIVE

Categories: Experimental/Innovation Technology, Creator/Influencer Marketing, Lead Generation

This campaign used experimental technology to create unforgettable digital and physical experiences. By collaborating with influencers and leveraging innovative tools, it engaged consumers with festive storytelling, driving engagement, brand awareness, and lead generation. The integrated approach resulted in significant business outcomes and amplified festive buzz.

Maybelline: TRANSFORMING MULTIPLE SHADES OF DARING

Categories: Creator/Influencer Marketing

This campaign utilized influencers to create engaging, community-driven content, resonating with audiences and boosting brand engagement. By crafting a bold, inclusive narrative, it successfully drove meaningful consumer interactions and business impact.

Nestlé Milo: SPORT IS A GREAT EQUALISER

Categories: Diversity & Inclusion

This campaign championed equality in sports by creating opportunities and raising awareness about inclusivity. It celebrated diverse communities and addressed societal inequalities, fostering a positive impact on lives and communities.

Mondelez Kinh Do Mooncake: SHOP FOR HOPE

Categories: Diversity & Inclusion

This campaign highlighted inclusivity by supporting underrepresented communities. It showcased creative solutions to uplift lives while fostering meaningful audience connections and driving societal awareness.

Nestlé GREEN TET: DISRUPTING A THOUSAND-YEAR TRADITION WITH SUSTAINABILITY

Categories: Social Impact Marketing

This campaign embraced sustainability by disrupting traditional practices with innovative solutions. It drove social awareness, encouraged positive behavioral changes, and highlighted the brand’s commitment to environmental responsibility.

Nestlé Milo: MORE THE SCAN, MORE THE REWARD

Categories: Instant Impact

This campaign effectively utilized promotional strategies to engage teens, incorporating rewards and gamification to boost engagement. Its creative and instant-win approach enhanced customer experiences and supported sales growth.

Maybelline: THE JOURNEY TO INSPIRE GENZ

Categories: User Generated/Influencer Marketing, Social Media Marketing, Brand Awareness/Experience

This campaign inspired Gen Z through user-generated content and influencer collaborations. It leveraged social trends to build a strong online presence, increase engagement, and establish meaningful brand connections. By focusing on bold experiences and awareness, it successfully enriched the brand’s identity.

ABInBev Beck’s Ice: ARE YOU READY TO HUNT THE GOLD?

Categories: Cross Channel Integration

This campaign strategically utilized mobile as the core channel, integrating other mediums like TV, print, and outdoor to create a cohesive and impactful consumer experience. It demonstrated the power of cross-channel marketing in driving brand awareness and conversions.

Published work and case studies:

MMA Global: Thought Leadership & Industry Contributions

Social & Ad-Tech: Redefining Engagement, AI, and Innovation

Branded Content: Driving discovery and demand for brands with creators

Branded Content: Driving discovery and demand for brands with creators

Campaigns recognized across platforms and industry forums:

L’Oréal Paris: BUILDING THE #1 SERUM

Abbott Ensure: INSIGHT DRIVEN CAMPAIGN TO INSPIRE CAREGIVERS’ ACTION

Oreo: LUCKY TWIST

Nescafé: ĐI-TOX

Maybelline: EVERY FLAW IS A 10

L’Oréal Paris: CHÍNH NỮ 2.0

Nescafé: TAROT CA PHE

Mondelez Kinh Do Mooncake: KEEPING FESTIVE STORIES VIRTUALLY ALIVE

Maybelline: TRANSFORMING MULTIPLE SHADES OF DARING

Nestlé Milo: SPORT IS A GREAT EQUALISER

Mondelez Kinh Do Mooncake: SHOP FOR HOPE

Nestlé GREEN TET: DISRUPTING A THOUSAND-YEAR TRADITION WITH SUSTAINABILITY

Nestlé Milo: MORE THE SCAN, MORE THE REWARD

Maybelline: THE JOURNEY TO INSPIRE GENZ

ABInBev Beck’s Ice: ARE YOU READY TO HUNT THE GOLD?

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