How TikTok Is Changing Brand Experience In Vietnam

In this episode of the Vietnam Innovators podcast, Aniq Syed, Deputy Managing Director of Publicis Media in Vietnam discusses trends that marketers should take advantage of with TikTok like ‘Shoppertainment’, tips on how to stand out in the platform, and the best practices from their latest campaign collaboration for Maybelline’s Mấy Bé Lì campaign.

• Expert Discussion – Vietnam Innovators Podcast

• Spotify – Listen Here

• YouTube – Watch Here

• Facebook Feature – Vietcetera Post

Industry Reports & Insights

• Market Analysis – TikTok’s Shoppertainment Growth in APAC

• Cultural Impact – Advertising Vietnam: TikTok & Brand Engagement

• Case Studies – Trends Digimind: Notable TikTok Campaigns

Meta's Business Messaging summit wrapped up with a roundtable discussion centered on providing practical recommendations for the effective implementation of Business Messaging solutions across the marketing funnel. These recommendations not only included clear frameworks and modules for businesses to adopt but also incorporated insights from partners that can facilitate and expedite the process.

• Speaker Session – Business Messaging & AI-Powered Commerce

• Industry Insights – PMAX Conference Report

• Sector-Specific Insights – F&B Director: Business Messaging

Mirrors by SilverPush allowed us to push the contextual targeting norms to the limits on YouTube by enabling us to showcase Oreo's message in a less intrusive way to all audiences interested in Spiderman content. By transcending language and cultural barriers, this technology seamlessly empowered Spiderman fans to spark playful connections with Oreo across six markets in Southeast Asia.

• Industry Feature – IBTimes: Digital Strategy

• Case Study – Campaign Asia: Oreo Spider-Man AI Targeting

• Official Report – SilverPush: AI-Powered Ad Targeting

• Industry Analysis – Marketing-Interactive: Spider-Man & Advertising

As part of Magnite’s industry discussions on programmatic and Connected TV (CTV) advertising, Aniq engaged with industry leaders on ad-tech innovation, revenue optimization, and the shift toward programmatic CTV. His insights focused on how brands and publishers can maximize digital video monetization, optimize audience targeting, and leverage data-driven programmatic advertising for scalable growth.